Google's new "mobile-friendly" labels
So we have had Google Slap, the Panda, the Penguin, Hummingbird-Friendly Keywords (we will talk about that soon in another post), and now we have Google rating search results weighted by whether the website is mobile friendly or not.
So let's define 'mobile-friendly website', according to Google:
The desktop version of a website might be difficult to view and use on a mobile device. The version that's not mobile-friendly requires the user to pinch or zoom in order to read the content. Users find this a frustrating experience and are likely to abandon the site. Alternatively, the mobile-friendly version is readable and immediately usable.
According to Google, 94% of people in the US who have smartphones use their phone to search.
With the increase of apps for smart phones, and the ever increasing ease to use the phone platform, mobile-friendly sites are critical to your business growth and success.
In November, Google launched a reward service for 'mobile-friendly' site, where they are giving search results extra text to encourage a better user experience for the surfer. The text added says: 'mobile-friendly'. Because Google are all about the best possible user experience, you will notice this roll out increase in your own search past time.
Give it a go - go ahead and test your site now!
Yes, we have been talking about it for a while and trying to patch the situation with plugins and extensions; for some sites it has worked and for others it hasn't been 100% successful.
If your site did not pass, then you either need to talk to us, or your developer about your options.
It is crucial for your business this year!
Here's to increasing your Digital Footprint for increased wealth creation for your business! For related articles: Responsive Websites